2018 FIFA WC: Coca-cola reinforces commitment to Nigeria football


FIFA’s World Cup longest-standing partners, Coca-Cola has re-emphasised its resolve to taking some lucky Nigerians to watch the 2018 FIFA World Cup games live in Russia next month with its “Score a Trip to Russia” campaign promo. The promo, which selects winners after weekly draws,is set to take a total of 22 random lucky winners to Russia. The process of winning is clearly simple. Individuals only need to drink a bottle of Coke, check under the crown for a code, send the code to 5453,and then respond to the SMS prompts that follows. Already, winners have been emerging every week from all over Nigeria. The winners, most of whom are ordinary people are lost in awe. Again, this shows the authenticity of the process as supported by the Consumer Protection Council of Nigeria (CPC) and the National Lottery Regulatory Commission of Nigeria.

The Russia 2018 FIFA World Cup tournament has sparked up a lot of attention, particularly as it is the largest event in the sporting universe with different brands running Russia 2018 promotional campaigns locally to support the tournament. Coca-Cola, however through its association as a FIFA World Cup partner and Official Beverage Sponsor of all Nigerian National Teams including the Super Eagles, is scoring big with exclusive propositions for the winners from the “Score a Trip to Russia” promo. The winners from the “Score a Trip to Russia” promo will get a chance to hang out with the Super Eagles. There are also opportunities for teenage winners who will be selected randomly to pose as flag bearers walking the Super Eagles from the locker room to the field during their games. The lucky teenagers aged 13 – 16 years will take an excursions while in Russia to behold the historical greatness of Russia.

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